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33 advertisers pull out of the Glenn Beck show
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MF Noob



Joined: 18 May 2008
Posts: 126
33 advertisers pull out of the Glenn Beck show  Reply with quote  

33 advertisers tell Fox not to air their commercials during the Glenn Beck show after Beck referred to Obama as a racist with "a deep-seated hatred for white people."



NEW YORK Glenn Beck returns to Fox News Channel on Monday after a vacation with fewer companies willing to advertise on his show than when he left, part of the fallout from calling President Barack Obama a racist.

A total of 33 Fox advertisers, including Wal-Mart Stores Inc., CVS Caremark, Clorox and Sprint, directed that their commercials not air on Beck's show, according to the companies and ColorofChange.org, a group that promotes political action among blacks and launched a campaign to get advertisers to abandon him. That's more than a dozen more than were identified a week ago.

While it's unclear what effect, if any, this will ultimately have on Fox and Beck, it is already making advertisers skittish about hawking their wares within the most opinionated cable TV shows.

The Clorox Co., a former Beck advertiser, now says that "we do not want to be associated with inflammatory speech used by either liberal or conservative talk show hosts." The maker of bleach and household cleaners said in a statement that it has decided not to advertise on political talk shows.

The shows present a dilemma for advertisers, who usually like a "safe" environment for their messages. The Olbermanns, Hannitys, O'Reillys, Maddows and Becks of the TV world are more likely to say something that will anger a viewer, who might take it out on sponsors.

They also host the most-watched programs on their networks.

"This is a good illustration of that conundrum," said Rich Hallabran, spokesman for UPS Stores, which he said has temporarily halted buying ads on Fox News Channel as a whole.

Beck can bring the eyeballs. With the health care debate raising political temperatures, his show had its biggest week ever right before his vacation, averaging 2.4 million viewers each day, according to Nielsen Media Research.

He was actually on another Fox show July 28 when he referred to Obama as a racist with "a deep-seated hatred for white people." The network immediately distanced itself from Beck's statement, but Beck didn't. He used his radio show the next day to explain why he believed that. He would not comment for this article, spokesman Matthew Hiltzik said.

ColorofChange.org quickly targeted companies whose ads had appeared during Beck's show, telling them what he had said and seeking a commitment to drop him. The goal is to make Beck a liability, said James Rucker, the organization's executive director.

"They have a toxic asset," Rucker said. "They can either clean it up or get rid of it."

It's not immediately clear how many of the companies actually knew they were advertising on Beck's show. Sometimes commercial time is chosen for a specific show, but often it is bought on a rotation basis, meaning the network sprinkles the ads throughout the day on its own schedule. Sometimes ads appear by mistake; Best Buy said it bought commercial time for earlier in the day, and one of its ads unexpectedly appeared in Beck's show.

One company, CVS Caremark, said it advertises on Fox but hadn't said anything about Beck. Now it has told its advertising agency to inform Fox that it wanted no commercials on Beck.

"We support vigorous debate, especially around policy issues that affect millions of Americans, but we expect it to be informed, inclusive and respectful," said spokeswoman Carolyn Castel.

Besides the unpredictability of the opinionated cable hosts, the rapid pace of today's wired world complicates decisions on where to place ads, said Kathleen Dunleavy, a spokeswoman for Sprint. She said she was surprised at how fast the Beck issue spread across social media outlets and how quickly advertiser names were attached to it.

UPS' Hallabran said the decision to pull commercials "should not be interpreted as we are permanently withdrawing our advertising from Fox." He said the company wants to reach viewers with a wide spectrum of opinions.

Except for UPS Stores, there's no evidence that any advertisers who say they don't want to be on Beck's show are leaving Fox. Network spokeswoman Irena Briganti said the companies have simply requested the ads be moved elsewhere and that Fox hasn't lost any revenue.

She wouldn't say whether Fox was benefiting from any anti-anti-Beck backlash, with companies looking to support him. Some Beck supporters have urged fans to express their displeasure at companies for abandoning their man.

Beck supporters have suggested that retaliation might have something to do with ColorofChange.org's campaign. One of the group's founders, Van Jones, now works in the Obama administration and has been criticized by Beck. But Rucker said Jones has nothing to do with ColorofChange.org now and didn't even know about the campaign before it started.

Beck's strong ratings even at 5 p.m. EDT he often outdraws whatever CNN and MSNBC show in prime-time make it unlikely Beck is going anywhere even as the list of advertisers avoiding him approaches three dozen.

But it could mean advertising time becomes cheaper on his show than such a large audience would normally command. Some of his show's advertisers last week included a male enhancement pill, a law firm looking to sue on behalf of asbestos victims, a company selling medical supplies to diabetics and a water filter company.

Rucker said ColorofChange.org has contacted about 60 companies regarding Beck, and is heartened by the response.

"It's causing a certain conversation around Beck, which I think is important," he said.

http://www.colorofchange.org
Post Mon Aug 24, 2009 10:35 am
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Smurf Stomper



Joined: 12 Dec 2006
Posts: 755
Location: Zoo Town
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I love this. I hope he gets taken off the air. I like to listen to his show from time to time just to get an idea of what the other side is saying. One day I caught a caller asking Beck if it was time for more aggressive action to "take our country back". Beck didn't answer him directly but basically said it was to early for something like that, but if things don't improve soon, well by golly, the people will do what the people have to do.

I couldn't believe it, he was basically endorsing a violent uprising. He is a bad man.
Post Mon Aug 24, 2009 10:45 am
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Hellen Earth
could be a girl. could be a guy.


Joined: 09 Jan 2003
Posts: 1281
Location: Fitchburg, MA
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A company that makes BLEACH doesn't want to be associated with this WHITE supremacist, sort of ironic.
Post Mon Aug 24, 2009 11:02 am
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Captiv8



Joined: 25 Aug 2006
Posts: 8547
Location: Third Coast
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I don't know if he's a bad man, but his punditry is certainly poorly formed. That said, I wouldn't shed tears over the cancellation of his show. If Don Imus can stage a comeback, so can Beck, the creamy little turd.
Post Mon Aug 24, 2009 11:19 am
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Ardamus315



Joined: 21 Apr 2009
Posts: 490
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i usually don't pay attention to this hack but now that i see he's gonna lose some money over this shit.....he's got my attention.....hope they break that fake muthafucka
Post Mon Aug 24, 2009 12:15 pm
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the mean
Certified O.G.


Joined: 31 Jul 2003
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Location: philly/sacto/kauai/ohio
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Post Mon Aug 24, 2009 1:02 pm
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futuristxen



Joined: 01 Jul 2002
Posts: 19373
Location: Tighten Your Bible Belt
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I would assume given his ratings that those slots will get filled, and Fox will make even more money that they would have originally. Plus it's good publicity for his show.

Glen Beck is a crazy motherfucker! He's like the real Stephen Colbert.
Post Mon Aug 24, 2009 1:26 pm
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Confidential



Joined: 23 Jan 2004
Posts: 2040
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So the advertisements were mainly just taken from the Glenn beck spot but they are still paying Fox news money to advertise, so it doesn't seem like much of a loss. Plus they can say that the liberals bullied the advertisers and that Glen Beck is a patriot for speaking the truth despite this.
Post Mon Aug 24, 2009 4:42 pm
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SlickWillyP
HILL GIANT


Joined: 28 Jun 2004
Posts: 2118
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ya'll are just hating cause sean hannity is going to be our next president/vp.

http://www.wnd.com/index.php?fa=PAGE.view&pageId=107591[/url]
Post Mon Aug 24, 2009 4:59 pm
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the mean
Certified O.G.


Joined: 31 Jul 2003
Posts: 6498
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SlickWillyP wrote:
ya'll are just hating cause sean hannity is going to be our next president/vp.

http://www.wnd.com/index.php?fa=PAGE.view&pageId=107591[/url]

A link from that story took me to this shirt:

Post Mon Aug 24, 2009 5:09 pm
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Bring that Beat Back



Joined: 20 Mar 2007
Posts: 854
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Walmart, and like minded companies taking the moral high road. Yhay!

http://www.knowmore.org/wiki/index.php?title=Wal-Mart_Stores%2C_Inc.


Like Glen Beck could ever do as much harm as many of these corporations.
Post Mon Aug 24, 2009 7:29 pm
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doubleplusgood



Joined: 24 Apr 2007
Posts: 420
Location: Manchester, UK
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Captiv8 wrote:
That said, I wouldn't shed tears over the cancellation of his show.


Glen would. Because he loves this country. And he fears for it.
Post Tue Aug 25, 2009 8:18 am
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neveragainlikesheep



Joined: 22 May 2008
Posts: 2536
Location: TKO from Tokyo
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UPS just dropped ALL advertising on FOX. FUCK YES!

http://www.dailykos.com/storyonly/2009/8/24/771670/-UPS-drops-ALL-Fox-advertising,-Not-Just-Glenn-Beck!!-Updated-with-email-to-UPS
Post Tue Aug 25, 2009 8:57 am
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redball



Joined: 12 May 2006
Posts: 6871
Location: Northern New Jersey
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neveragainlikesheep wrote:
UPS just dropped ALL advertising on FOX. FUCK YES!

http://www.dailykos.com/storyonly/2009/8/24/771670/-UPS-drops-ALL-Fox-advertising,-Not-Just-Glenn-Beck!!-Updated-with-email-to-UPS


original post wrote:
UPS' Hallabran said the decision to pull commercials "should not be interpreted as we are permanently withdrawing our advertising from Fox." He said the company wants to reach viewers with a wide spectrum of opinions.
Post Tue Aug 25, 2009 2:01 pm
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MP3D
Straaaange FAMOUS!


Joined: 28 Apr 2005
Posts: 2621
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Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.



regardless of how you feel about this guy or what he says, this is still a loss of freedom.
Post Tue Aug 25, 2009 3:01 pm
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