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RACISM IS STILL ALIVE FUCK CORPORATE LABELS
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Strange Famous Forum > Social stuff. Political stuff. KNOWMORE

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RaWaZwEl



Joined: 28 Dec 2003
Posts: 70
Location: San Antonio, TX
RACISM IS STILL ALIVE FUCK CORPORATE LABELS  Reply with quote  


http://www.rodrigo-ny.com/home.asp

In response to the recent ad campaign of The Coca-Cola Company, I have created a series of animations that vividly depict the parallels between Coca-Cola’s stereotypical “Thirst” character, and the now admittedly racist memorabilia of the past. I have included a link to this material, which consists of 12 animated gifs, an editorial on the racist tactics of corporate conglomerates such as The Coca-Cola Company, and a 50 second montage on the ties between “Thirst”, racist memorabilia, and Black History.

I am asking individuals to e-mail or write The Coca-Cola Company at the following address, demanding the immediate removal of their “Thirst” character -
Email:
http://www2.coca-cola.com/mail/eQuery_other.html

Mailing Address:
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA USA 30301

If you could be so kind as to pass this information along to your readers, or perhaps feature some of the artwork or editorial, it would be greatly appreciated.

Below is a link to the aforementioned information -
http://www.rodrigo-ny.com/home.asp
If you have any questions or concerns, feel free to contact me at anytime. I am willing to work with you in whatever manner is needed. Thank you for your time and consideration. I hope to hear from you soon.

Peter Victor Rodrigo
www.rodrigo-ny.com/portfolio


Post Tue Mar 09, 2004 7:48 pm
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RaWaZwEl



Joined: 28 Dec 2003
Posts: 70
Location: San Antonio, TX
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Post Tue Mar 09, 2004 8:02 pm
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Jesse



Joined: 02 Jul 2002
Posts: 6166
Location: privileged homeless
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Don't you think it's a little hysterical to use the noose icon?

Nothing discredits social activism like overstating your case.

You definitely have a point. Don't bury it in overblown rhetoric.
Post Tue Mar 09, 2004 8:17 pm
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Rhino



Joined: 10 Apr 2003
Posts: 4798
Location: Square of Despair
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I find your title amusing. Fuck corporate labels? Who manufactured that PC you are using? And I hope you are using a free downloaded copy of linux as your OS.
Post Tue Mar 09, 2004 8:18 pm
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RaWaZwEl



Joined: 28 Dec 2003
Posts: 70
Location: San Antonio, TX
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what u think i bought this cpu throug some corporat company ha
fuck that they dont let dudes with bad credit buy shit
my brothers friend sold it to me for a 100 dollars
i didnt make this icon Peter Victor Rodrigo pendeho


Last edited by RaWaZwEl on Tue Mar 09, 2004 8:33 pm; edited 1 time in total
Post Tue Mar 09, 2004 8:28 pm
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RaWaZwEl



Joined: 28 Dec 2003
Posts: 70
Location: San Antonio, TX
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In case you missed Corporate America’s latest attempt at exploitation (consider yourself fortunate), we would like to put you up on the latest ad campaign of The Coca-Cola Company, also known as the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. A company whose brands include Sprite, POWERade, Minute Maid soft drinks, Canada Dry, Dr Pepper, Hi-C, Sunkist, Nestea, and Evian bottled water, just to name a few (do not take our word for it, see the hundreds of Coca-Cola brands for yourself - http://www2.coca-cola.com/brands/brandlist.html).
With such size and success, it seems hard to believe a Corporate conglomerate like Coca-Cola, a company that prides itself on its research, history, marketing, excessive profits, abundant resources, countless businesses across the world, and genuine concern for minorities, would overlook the racist stereotyping within its latest advertising campaign. Apparently the line between good taste and blatant racism becomes blurry when you combine a money by any means attitude, with an unwavering certainty that the general public is either too dumb or too lazy to do something about it.

What are we talking about here? We are talking about modern day racism, Corporate exploitation, and the way in which the two have come together to cheapen a culture so an already inflated company can increase its profits. How is this done? By combining racism and stereotypes with super slick marketing, and presenting them in a format that is “fun” for consumers and profitable, very profitable, for Corporate CEOs.

Corporate America has realized by getting minorities to accept being seen as little more than big-lipped, womanizing, broken English speaking, athletes and emcees, with platinum chains, baggy jeans, and "wild" hair (wild – AKA unacceptable by mainstream America standards), they have not only belittled Blacks and marginalized the self-esteem of minorities, but also found an easy way to make a profit in the process. It is a win win situation for Corporate America.

Why do they do this? Because the times of depicting Blacks as chicken eating, watermelon loving, tooth missing, blackfaced sambos has come and gone. Similar to segregation and the denial of basic civil liberties, these types of injustices will not be tolerated anymore. So, in order for Corporate America to maintain a White washed culture, with an underlying racist point of view, the format had to be flipped. As a result, modern day racism has become subtle, humorous (if you are ignorant and/or racist), and virtually unnoticeable to the general population. Since blatant racism was recently uprooted, new seeds had to be planted in its place in order for racism to persist.

But as this modern day racism continues to go uncontested, companies like Coca-Cola have become so certain in themselves and the fact that they can openly release a racist character like “Thirst” without contest, they have left the often heavily guarded gateway leading to this freshly rooted racism open for all of us to see. With ad campaigns containing racist characters like "Thirst", they have given us a golden opportunity to expose the roots of their demeaning ways. This is why we ask you to downsize their egos, and make an example out of their ignorance by letting them know you find this unacceptable.

In addition to passing out the animated gifs we have supplied, we ask you to e-mail or write The Coca-Cola Company, demanding their racist “Thirst” character be removed immediately. Let the world know you will not be bamboozled, as we must collectively refuse to accept this exploitation and ignorance. We the people are the backbone of these companies, as both workers and consumers, the least they can do for us is show some respect. This is not a Black or White issue, it is a matter of we the people versus dehumanizing practices. Stand up and do something about this injustice for the longer we allow these seeds to grow, the deeper their racist roots will become embedded within our society.


Click here to send The Coca-Cola Company an email,
or go to: http://www2.coca-cola.com/mail/eQuery_other.html
Mailing Address:
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA USA 30301
Post Tue Mar 09, 2004 8:32 pm
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Doctrine



Joined: 05 Apr 2003
Posts: 4626
Location: ATL, Livin' Swell
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Jesse wrote:
Don't you think it's a little hysterical to use the noose icon?

Nothing discredits social activism like overstating your case.

You definitely have a point. Don't bury it in overblown rhetoric.


That is some serious wisdom right there...Very laudable...
Post Tue Mar 09, 2004 8:33 pm
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RaWaZwEl



Joined: 28 Dec 2003
Posts: 70
Location: San Antonio, TX
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When most of us think of hip-hop, we envision the music, emcees, and feeling we get when we encounter its often upbeat melodies. It is generally viewed as an art form we simply nod our heads to, as we traditionally do not consider its origins, which began centuries before the Bronx, its extreme influence, or its ensuing aftermath.
For the most part, we overlook nearly all aspects of hip-hop outside of the music itself, as we do not seem to care much about the corrupt CEOs who profit profusely off the art form, making more off albums than the artists themselves, the numerous companies that exploit it to brand their names into the brains of hip-hop consumers, the countless rappers who brag about their enormous wealth, power, and fame, yet do next to nothing to help out the communities and consumers who helped them make their excessive amounts of money, or the effect, both positive and negative, that hip-hop culture is having upon our lives on a daily basis.

We do not think about these things because they are consciously swept under the carpet of our collective culture. Over the course of the next few weeks, we will break down and depict these aforementioned issues, in an attempt to create awareness and understanding for this evolving art form and the culture it has spawned.


Post Tue Mar 09, 2004 8:36 pm
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RaWaZwEl



Joined: 28 Dec 2003
Posts: 70
Location: San Antonio, TX
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Jesse wrote:
Don't you think it's a little hysterical to use the noose icon?

Nothing discredits social activism like overstating your case.

You definitely have a point. Don't bury it in overblown rhetoric.


i didnt make this icon Peter Victor Rodrigo pendeho
if your arguing that your missing the point
Post Tue Mar 09, 2004 9:28 pm
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A tRick with a trick



Joined: 20 Jul 2003
Posts: 152
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communist -_-

Evian bottled water,.... Evian is owned by DANONE.

The consumer is always right so if a product attains higher sales with a character you define as racist then it's not the coca-cola company's fault, But the people's fault. The company exists to sell its products and make money, PERIOD.

Go after the people, not the corporations.
Post Tue Mar 09, 2004 9:53 pm
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jjay



Joined: 11 May 2003
Posts: 259
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A tRick with a trick wrote:
communist -_-

Evian bottled water,.... Evian is owned by DANONE.

The consumer is always right so if a product attains higher sales with a character you define as racist then it's not the coca-cola company's fault, But the people's fault. The company exists to sell its products and make money, PERIOD.

Go after the people, not the corporations.


boy your smart
Post Wed Mar 10, 2004 4:43 am
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RaWaZwEl



Joined: 28 Dec 2003
Posts: 70
Location: San Antonio, TX
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We will be releasing a series of animations that vividly depict the parallels between Coca-Cola’s stereotypical “Thirst” character, and the now admittedly racist memorabilia of the past

thats the point he was tryin to portray to all people.
He wasnt taking direct actions towards coke.
He was trying to display his feelings to the masses and let them see it in a different light.
The company exists to sell its products and make money, PERIOD.
Post Wed Mar 10, 2004 6:11 am
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MF TOON



Joined: 08 Aug 2003
Posts: 3611
Location: la plančte sauvage
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RaWaZwEl wrote:
We will be releasing a series of animations that vividly depict the parallels between Coca-Cola’s stereotypical “Thirst” character, and the now admittedly racist memorabilia of the past


Too bad none of the images portrayed are even remotely comparable or relevant to that coke ad.
Post Wed Mar 10, 2004 7:13 am
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MC Pope



Joined: 16 Jul 2003
Posts: 2986
Location: Adelaide, Australia
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What? A company is using a stereotype to promote a product !?!!

My god ... this is an outrage!
Post Wed Mar 10, 2004 7:47 am
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apeofdeath
FIRE BREATHING DRAG QUEEN


Joined: 30 Sep 2002
Posts: 2804
Location: Kingston, mang
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MF TOON wrote:

Too bad none of the images portrayed are even remotely comparable or relevant to that coke ad.


RaWaZwEl wrote:

For the most part, we overlook nearly all aspects of hip-hop outside of the music itself, as we do not seem to care much about the corrupt CEOs who profit profusely off the art form, making more off albums than the artists themselves, the numerous companies that exploit it to brand their names into the brains of hip-hop consumers, the countless rappers who brag about their enormous wealth, power, and fame, yet do next to nothing to help out the communities and consumers who helped them make their excessive amounts of money, or the effect, both positive and negative, that hip-hop culture is having upon our lives on a daily basis.


I very much doubt these alleged rappers truly embrace hiphop culture.
Post Wed Mar 10, 2004 8:19 am
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